---
title: About InHand Consulting | Strategic CFO
description: InHand was built for transformative founders navigating transformation, growth or change.
---

[.\](.\)

- [Home](https://inhand.co?hsLang=en-us)
- [About](https://inhand.co/about-us)
- [Approach](https://inhand.co/approach?hsLang=en-us)
- [Services](https://inhand.co/services?hsLang=en-us)
- [Case Studies](https://inhand.co/case-studies?hsLang=en-us)
- [Apply for the Sprint](https://inhand.co/contact-us?hsLang=en-us)

# Built from pattern recognition. Not from theory.

 InHand wasn't designed in a business school. It was built from repeated exposure to the same problem. Founder after founder, business after business, growing well operationally, struggling financially in ways they couldn't quite explain.

 EBITDA improving, cash tightening. Revenue expanding, margins drifting. Growth accelerating, control deteriorating. The numbers were there. The answers weren't. That gap, between what the finance function reported and what leadership actually needed to understand, is what InHand was built to close.

## How we got here

The pattern I kept seeing was this. A founder who'd built something real. A finance team doing the work in front of them.

Between the two, a quiet gap nobody was holding: The economics of how the business actually made money, used cash, and absorbed growth.

Nobody's fault, just nobody's job. I'd watch capable founders run businesses that looked fine on paper and felt harder to run than they should. The reports looked clean. The decisions still weren't getting easier 

I built InHand to make that gap somebody's job. Mine, and the team around me. 

More recently, joining Michael King's CFO Accelerator  (a community of fractional CFOs focused on commercial thinking and firm design) sharpened the transition from finance practice to economic architecture firm.

If you're feeling that gap, you're not alone in it. Most of the founders we work with felt it for a year or more before they named it. 

 InHand today is the result of that journey.

## Tim Hand — Founder & CEO

Before InHand, I spent more than fifteen years working inside and alongside founder-led businesses. Closer to operations than most CFOs get, and closer to the numbers than most operators want to be. My training is quantitative: a first-class degree in Accounting, Management and Finance, then an Executive Masters from the London School of Economics, and the CIMA qualification with an active practice licence. The work itself taught me something the qualifications couldn't: most of what limits a growing business isn't visible in the accounts.

 InHand is the firm built around that work. The Economic Architecture methodology (a structured way to diagnose and redesign the financial system underneath a growing business) emerged from running it across repeated engagements, not from a framework on a whiteboard. The firm operates from London, with a layered delivery team and a network sharpened through Michael King's CFO Accelerator in Dallas TX, where I attend regularly.

## The people behind the work

InHand operates as an integrated team: architecture, planning, operations, and systems working together under a single CFO-led model. Every engagement is senior-led. Every deliverable is built to a defined standard.

### Tim Hand

 Founder & CEO

Economic architecture, CFO Core governance, strategic mandates

 CIMA qualified · LSE Executive Masters · 15+ years in CFO leadership

### Felicity Haycox

 Client Operations Lead

 Engagement delivery, client coordination, operational management

### Muhammed Akoon

 Financial Controller

 Finance operations lead and client controller support

### Jamaica Celyn

 Executive Assistant

 Founder support, scheduling, internal operations

### Mohit Parihar

 Finance Strategy Analyst

 Financial analysis, modelling support, planning

### Offshore Analytical Team

 Analytical Build Capacity

A dedicated team of finance analysts and accountants providing the analytical build capacity that underpins Sprint delivery and ongoing client work, managed to InHand's quality and methodology standards.

### Head of Financial Planning

 Joining 2026

*Senior commercial finance lead joining in 2026 to expand architecture delivery and FP&A capability*

### Financial Controller

 Joining 2026

*Interim fractional FC joining in 2026 to strengthen finance operations and client controller support*

 How we work

## A firm, Not a freelancer

InHand is not a single practitioner with a network behind them. It is a structured firm with defined roles, clear delivery layers, and a methodology that doesn't depend on any one person to execute.

Architecture engagements are led at senior CFO level. Analytical build is delivered through the FP&A and offshore team to defined templates and standards. Client coordination runs through a dedicated operations layer.

This means the quality of your engagement doesn't depend on how busy  
the founder is. It depends on the system.

> That's deliberate. It's how we practise what we design for our clients.

## If this feels like the problem you're facing, start with the sprint.

 Fixed price. 6–8 weeks. Designed to give you decision-grade clarity on how your business actually works financially, and the tools to run it with confidence. 

[Apply for the economic architecture sprint ![](https://inhand.co/hubfs/In-Hand/arrow%20right%20icon.svg)](https://inhand.co/contact-us?hsLang=en-us)

 We work with £10M–£40M consumer product brands to diagnose and redesign the financial system behind profit, cash, and growth.

## Links

- [Home](https://inhand.co?hsLang=en-us)
- [About](https://inhand.co/about-us)
- [Approach](https://inhand.co/approach?hsLang=en-us)
- [Services](https://inhand.co/services?hsLang=en-us)
- [Case Studies](https://inhand.co/case-studies?hsLang=en-us)

## Legal

- [Privacy Policy](https://inhand.co/privacy-policy?hsLang=en-us)
- [Terms of Engagement](https://inhand.co/terms-of-engagement?hsLang=en-us)

## Contact

- [+44 (0) 203 576 6470](tel:+44%20(0)%20203%20576%206470)
- [enquiries@inhand.co](mailto:enquiries@inhand.co)
- [LinkedIn](https://www.linkedin.com/in/inhandconsulting/)

---

© 2026 InHand. All rights reserved.

In Hand Advisory Ltd is a limited company registered in England and Wales. Registration number: 07846056. Registered office: 167-169 Great Portland Street, Fifth Floor, London, England, W1W 5PF

![](https://inhand.co/hubfs/143386743/In-Hand/inhand-logo.svg)

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