Your business is growing. It's putting your cash and margins under pressure .

We work with £10M–£40M consumer product brands to diagnose and redesign the financial system behind profit, cash, and growth, so that scaling creates strength. Not fragility.

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Engagement at a glance

  • £10–40M

    Revenue range we serve

  • 4 Lenses

    Profit · Cash · Capital · Growth

  • £20k

    Fixed price. No ambiguity.

You have the numbers.
You don't have answers.

Revenue is growing. Yet the business feels tighter, not stronger. Finance is working, but the system behind it was never designed to support decisions at this scale.

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    EBITDA rises, but cash stays unpredictable

  • Icon (9)

    Margins drift. No one can clearly explain why

  • Icon (10)

    Inventory builds, capital gets trapped

  • Reporting lags reality by weeks

    Reporting lags reality by weeks

  • Decisions become reactive, not deliberate

    Decisions become reactive, not deliberate

  • Growth starts to feel like pressure, not progress

    Growth starts to feel like pressure, not progress


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Rich on paper. Poor in the bank. Every new listing consumes more cash than it generates.
This isn't a reporting failure. It's a design failure.

This doesn’t stabilise on its own

Left unresolved, this dynamic compounds as you grow:

revenue-1

Each new £1 of revenue consumes more cash than the last

erosion

Margin erosion becomes harder to isolate and correct

inventory-1

Inventory absorbs capital faster than it converts

funding-1

Funding becomes reactive, and increasingly expensive

deteriorates

Confidence in the numbers deteriorates at leadership level

Most businesses don't fix this early. They fix it under pressure, when options are fewer and more costly.

This is not an accounting problem. It's an economic architecture problem.

Most consumer product businesses scale operationally. Very few scale economically. You've built product, brand, supply chain, and sales. But the system that converts all of that into cash and margin was never deliberately designed. So growth creates friction instead of strength.

 

GROWTH CREATING FRAGILITY

Revenue
Increasing
Increasing
Inventory
Bloating
Bloating
Cash Pressure
Critical
Icon (2)
Funding Dependency
High
Margin Clarity
Decreasing
Decreasing
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GROWTH CREATING STRENGTH

Revenue
Scaling
Scaling
Inventory
Optimised
optimised
Cash Conversion
Efficient
Efficient
Funding Dependency
Low / Optional
Margin Clarity
Increasing
Increasing

Most finance functions report on this. We redesign it.


What you walk

away with

A 6–8 week structured engagement. At the end, you have decision-grade clarity on how your business actually works financially, and the Blueprint to govern from as the business grows.

 

Week one includes a data readiness review to ensure every deliverable is built to decision grade.

01

See exactly where profit is created and lost

Contribution by SKU, channel, and customer. You'll know what to scale, what to stop, and where pricing discipline is leaking margin.

02

Identify where cash is getting trapped

A full view of how cash moves through your operations. Inventory velocity, payables leverage, receivables discipline, and where capital is stalling.

03

Understand your true liquidity position

Runway, funding scenarios, and clear visibility on when capital will be required and on what terms.

04

Know whether growth is strengthening or straining the business

Your safe growth rate, working capital demand, operating leverage, and the real economic cost of scaling beyond it.

05

Get a complete economic map of the business

The Economic Architecture Blueprint. A single document showing how your business generates profit, moves cash, requires capital, and responds to growth. Built for leadership use, designed to anchor every subsequent financial decision.

06

Know the financial leadership the business needs to scale

A clear view of the leadership posture, cadence, and operating discipline required to run this architecture, and where the current setup needs to evolve to deliver it.

Six phases. One coherent picture.

  1. 0a

    Engagement framing

  2. 0b

    Data readiness

  3. 1

    Profit

  4. 2

    Cash

  5. 3

    Capital

  6. 4

    Growth

  7. 5-6

    Blueprint

See the full methodology

The offer

Economic architecture sprint

£20,000 fixed fee · 6–8 weeks · no ambiguity on scope or cost
  • Decision-grade clarity on which SKUs and channels create profit, and which destroy it

  • A precise view of where cash is trapped in your operations and the structural reasons it stalls

  • Visibility on your true liquidity position and when capital will be required

  • Your safe growth rate, and the real economic cost of scaling beyond it

  • The Economic Architecture Blueprint. The artifact that anchors every financial decision going forward

  • A clear view of the financial leadership and discipline the business needs to scale on this architecture


Decisions you can make

  • Which products and channels to scale

    Which products and channels to scale

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    Where pricing discipline must improve

  • How to reduce working capital intensity

    How to reduce working capital intensity

  • When and how much capital you will need

    When and how much capital you will need

  • What your safe growth rate actually is

    What your safe growth rate actually is

  • What the business needs to run confidently

    What the business needs to run confidently

What clients say

We went from growing with constant financial pressure to having real control over cash, margins, and decision-making.

Carl Saxton-Pizzie

Founder & CEO, Wholegood

As we scaled, the business became more complex financially, and it wasn't always clear how growth was translating into cash and margin. Working with Tim helped us understand how the business actually works economically — from inventory and production through to cash and profitability. We now have much better visibility and control, and can make decisions with far more confidence as we continue to grow.

Mark Garcia-Oliver

Founder & CEO, The Fresh Pasta Company

Tim came in during a period of restructuring when the business needed both strategic input and tight financial control. He brought the level of scrutiny, structure and delivery required to stabilise the situation and keep the transition on track.

Chris Hancock

Founder, Crowd2Fund

Tim and his team brought structure and control to our financial processes at a time when the business needed it most. I now have far greater confidence in the numbers and can focus on running the business, rather than worrying about what's happening underneath.

Piers Bingley

Managing Director, Broadway Homes Group


Apply for the economic architecture sprint.

Tell us a little about where you are. We review every application personally and respond within one business day.

This engagement is not for

  • Businesses below £10M revenue
    Businesses below £10M revenue
  • Founders looking for bookkeeping or basic reporting
    Founders looking for bookkeeping or basic reporting
  • Teams unwilling to act on financial insight
    Teams unwilling to act on financial insight

It is for leadership teams making high-stakes decisions about growth, cash, and capital.